Business

Your Product is Not Selling Online – What to Do?

You have a new and excellent product that you have created just for the needs of your customers. Your new product could bring a solution to your customers, but its sales are very weak.

Don’t worry, because there is a solution for everything.

In 7 steps, we will show you where the problem may have arisen, but more importantly, how you can solve it and start your sales ­čśŐ

1. Review how you set up the campaign and the steps in the promotion

Start from the very beginning. So what have you done so far in terms of promotion? How did you set up the whole campaign and what are your defined goals? In all this, one wrong step can be hidden, which caused a collapse in the sales sector. It can be wrongly chosen: the target group, the way of communication, the tone of the campaign, the promotion tools, and the timing of the announcements. It could very easily have happened that you simply missed something or that the promotion was not strong enough, but you don’t need to worry because it can solve its problems, it’s just important to determine what the obstacle is so that it can be a lesson for the next ones as well campaigns and creating plans and strategies.

2. Check your site

Your site is your identity card and therefore it is extremely important that it has all the information, that it is user-friendly, that it does not take a long time to load the pages, that it is not a real labyrinth in which it is difficult to find information, but that it even has some of the options that are a type of CTA (call to action) for clients. For example, the possibility to ask additional questions about the product online, for example, if they request more information about its operation, they can receive a how-to video to their email address. Then participate in a survey about the quality of your services and extract from it useful data on what needs to be improved, then sign up for your newsletter, up to the point of buying a product online or even getting a discount, participating in your prize draw, etc.

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3. Create a video

Why did we single out the video from all the content? Well, let’s put it this way – a picture says more than a thousand words, and you need a quick and efficient solution. You need to start selling as soon as possible from the zero point, and video is precisely the content through which information is most easily absorbed. Research has shown that as many as 88% of people in 2022 say that they’ve been convinced to buy a product or service by watching a brand’s video. And other positive numbers that you can research speak exactly in favor of the video, so use it as a good tool. We give you an example, and that is to present how your product works, what are its features, what led you to create that product, and whether it is because your clients expressed a need for such a product. Show how it is used and what it is best used for. Create an entertaining video, but at the same time provides them with useful information. You don’t have to worry about it taking up a lot of time and money, because platforms like Plainly, can create personalized video solutions for your marketing team and handle everything quickly and easily, even creating thousands of videos for you, while you do other things.

4. Write a blog in which you will insert the video

Although the video is number 1 in terms of the speed of information absorption, this does not mean that texts are “out of fashion”. What’s more, text still takes precedence over video for some things, so take advantage of that, too. Write a blog that in the first part will talk about the obstacles and challenges of your target group, and then present your new product as a solution to their problems. Be sure to add the video we suggested above to that blog and post it on social networks and the website.

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5. See when is the best time to post

Of course, everything can be a bit futile, if the time when you publish content is not very carefully chosen. Track when your target group reacts most often on your profiles, when, according to your estimation, people spend most of their time on social networks, and yes, this is important for influencers also, when they write to you most often, think about it, and based on that, create a rough publication plan. Also, it doesn’t mean that you have to post everything on all profiles at the same time.

6. Create an email campaign

Email campaigns have become more frequent and more effective. Just don’t forget that everyone receives a lot of emails daily and they don’t have time to read them for a long time, especially if it seems to them that what you are offering is not really for them. Therefore, you must be effective and brief. Try to approach them by offering them a solution. Embed the video you created, but don’t give all the information in the email, get them to go to your site or visit the blog you wrote, it also increases traffic to your site and affects SEO optimization. Once they’re on your site, they’re getting closer to making a purchase. Of course, if the site is user-friendly.

7. Design a prize game

Sweepstakes may seem like a no-win option, but it doesn’t have to be that way. Set it up so that say the first three people who contact you on social media get a discount on the product if you don’t want to give it away for free. Or make it an option that, for example, those who buy a new product get a discount on all old products. There are many options, and it all depends on your capabilities and ideas. Don’t look at free products as a waste, but as another incentive for promotion, good customer relations, and something that will push your sales.

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